How to add your videos onto your Website

by | Jul 16, 2021 | membership sites, vimeo, web design, web design for fitness professionals, youtube

If, like me you’ve amassed a huge online library of classes built up since March 2020, you’ll be thinking about how to monetise your video archives and sell to a larger audience.

A good solution is for you to start a Membership Website. This gives you the options of selling your different as stand alone courses, or you can opt to bundle all your classes into a monthly membership plan. The possibilities are endless.

Your website provides the perfect platform to showcase your online classes – plus the weblinks can be used to promote everything onto Social Media therefore increasing your exposure. Once you’ve created and uploaded your videos to YouTube or Vimeo they are automatically copyrighted to you, meaning you have full rights to them and can choose where they should appear. Prior to writing this article I always added the links to my videos, however I have discovered that this is not always the perfect solution.

The Benefits of Embedding your Videos

For example, have a look at my video explaining about my Membership Site – https://youronlinestudio.beaumontbodys.com/. You can play the video directly from the website without going to YouTube. This means that the reader won’t get distracted and hopefully sign up to my Membership Site.

Please note that there are drawbacks if you are using YouTube, as adverts will pop up. A better solution is to go use Vimeo for uninterrupted and ad free viewing especially for your online memberships. It’s a good idea to use both platforms as YouTube will help you with your Search Engine Optimisation (SEO).

The best option to include videos on your website is to embed them. This means that your videos can be viewed on your website without the viewer being directed to third parties.

Linking your Videos

Linking your videos via a URL makes it easier for the users to share your content – even if it’s set to Unlisted. There’s also the added distraction of other peoples video recommendations and linked videos can also take longer to load.

How to display your videos in your WordPress Website

Once you’ve got your page all set up, it’s time for you to add in your video content. Using WordPress and the Divi Builder it’s really easy to do. Follow this instructional video to find out how easy it is to add a YouTube video to your website…

To add your videos in from Vimeo, simply click the chain link icon on your video and the option to copy or embed your video displays. Use the same process to add in the video code or link.

Membership Sites

by | Jun 3, 2021 | membership sites

Membership Sites

2020 saw many thousands of full time fitness professionals make the transition from face to face teaching to online teaching. During that time we have all amassed a huge online library of content. Now that the gyms have reopened and many of us have returned to face to face teaching, what do we do with our huge library of content?

There is a way to monetize your video content through creating a Membership Website.

A subscription website, or “virtual studio” is a great option from a business point of view.

 

  • You can house more content and value for money in one space, so your clients are more likely to see its value rather than seeing just one class at a time.
  • It will give you continued income and longevity.
  • All of your marketing efforts can lead to one place – rather than scattering single classes, workshops or masterclasses to different target groups.
  • Once someone has signed up to your membership site, it provides you with recurring income until they decide to cancel. 

It’s your job as a fitpro to ensure your clients remain engaged by adding new content each week.

A good idea is to start off with 20 classes on your site, then 1 class a week after that is fine. Offer the first 7 days as a free trial so they can have a look around and try your classes.

Let’s look at the numbers…

On a low cost level, say you get 20 people to sign up at £10 a month, that’s £2400 a year!

On a higher pricing level, imagine you get 20 people signing up at £19.99 a month – that’s £4797 a year – guaranteed income!

The more people who sign up the more ongoing income you generate.

Of course at the end of the day it’s not just all about the money – it’s about providing a platform where you can showcase your talents and offer real value for money to your clients wherever they are in the world.

You can set up a Membership Site from your existing website, or have a different website entirely.

Using a Sub Domain is a good solution if you don’t want to buy a new domain name. For instance the existing domain name of www.beaumontbodys.com has the sub domain of www.youronlinestudio.beaumontbodys.com. This is a completely different website derived from the main website domain name.

How do you create a Membership Website?

If you have a WordPress website the recommended software for creating your membership website is a plugin called MemberPress. 

If you have a Wix website you’ll need the Business Unlimited Plan to allow you to set up a subscription site.

Get in touch if you want more information, or to discuss how to add a membership option to your website.

 

 

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