Claire Jardine Evolution Fitness
Logo and Web Design
THE BRIEF
Like thousands of fitness teachers across the planet, Claire had to move her successful teaching business online in March 2020. She contacted me to help establish an online business with a visual presence which portrayed both her unique personality and style.
Our starting point was to settle upon her new domain name – https://clairejardinefitness.com/ – and then to start work on her brand. We specifically cut out the ‘evolution’ part to keep the url shorter which helps with SEO.
Claire’s love of upcycling furniture and handwritten typography were the style leads for what was to become her own individual brand.
It was important to Claire to express herself as the key image of her business rather than use stock photography. The end result is a brand and website which accurately portray Claire’s personality from start to finish.